“above the fold” was the last project i worked on at TheWhole9.
in trying to get more consistent traffic and build a stronger membership base, Lisa decided to launch a blog section. Lisa and I built a template from scratch, obviously referencing popular blogging sites. we talked in depth with our site designers. after weeks of meetings and throwing ideas around, we finally got one of the developers of wordpress to implement our design.
Lisa decided to only allow a few professionals in various fields to write blogs. there is Johnny Appleseed (a green living consultant), Mike The Wine Guy (a Disney employee who moonlights as a sommelier at a wine bar), Mannix (our resident chef) and several others…
Tonight I went to the launch party and met some of the other new “bloggers”. Word on the street is that the blogs are highly effective. Good news. Its always good to know that something you worked on had a lasting effect. Way different from working with product placement…
Check out above the fold (and my winning template…i even helped design some of the headers):
Derek Sweatman said,
July 9, 2008 at 10:26 pm
found your site on beth j’s. i like it; good stuff. good luck in LA…
DEREK